Facebook, the largest social media platform is considered the most important platform not to be ignored for promoting business. As there are millions of people who use Facebook daily, you have to use it to reach those people. But each step to make it reach the people on Facebook costs you a lot. I mean you have to actually boot your posts to reach for many people.
Though you own a Facebook page, which had millions of like, Your post will not reach all of them. This is explained by facebook as
As there are many posts daily, the Facebook algorithm selects the best posts to show to users and posts from a page is not likely to reach all of the people who liked the page
So if you want to reach to many people, you have to encourage people to share your post. Or else you need to boost your post. Facebook always recommends you to boost a post. In order to increase engagement and reach.
But on the other hand, instead of creating a page, a group will help you. We wanted to let you know this one to boost your reach.
Let us see what are the problems you face if you have a Facebook page
Posts by a Facebook page will not reach to all the fans. Facebook asks to boost the post to reach all the fans and increase engagement.
You can not create a community with your fans, which is very important as a community develops a good relationship with the business.
The engagement of the fans on a page is less compared to groups.
Above all tells you the reasons what make us consider Facebook groups as the best option.
Facebook group increase the engagement
Groups create a community of people
Can create offers exclusively for group members
It can increase engagement.
Interact with the fans exclusively and increase the relationship with the business.
From the above factors, it is very clear that Facebook groups will play an important role in the development of your business.
But there are few restrictions that bother us. Below are a few things that need to be considered
Though you are the admin for the group. Facebook owns the right in the group. At any time it may restrict few things and may change things in the future. So you cannot completely depend on them.
There are many posts that are just lost in the groups if there are many posts. Using different topics might help.
If the group becomes inactive you are the one to make it live and increase engagement by proper planning.
Keeping aside these problems from Facebook groups we can only say that, groups are worthy of your business. And if properly planned, you can create a nice engagement in the groups. Which in turn create a community and grows your business.
So Check the below types of groups that you can create.
Brand Ambassador Groups If your business has some client you have a long relationship with your business. And if you consider them as loyal to you. You can create a group for them for interacting with them. And can offer a special discount for them. This creates trust and hope for your business. And will help you in increasing the future growth of the business. This also helps you to not lose the existing customers still getting new customers.
Private Customers Groups You can create a group for all your customers. In these groups, people can ask their questions and their queries about all the things related to your business. This also helps to encourage engagement among your customers. You can easily showcase your help in the group by solving the issues of the customers and can create a great support for the customer. You may also create the groups to give and provide training to the customers on the products and make them use your products perfectly.
Open Groups There is this one type f group that is not for your customers. but for all who are interested in your business or a similar one. This group is open to all and can discuss things about different products and helps you to make your product reach to many people. You can daily interact with all on the problems that your product solves. You showcase daily with an example. Solves problems of the group people and helps them to use your product. And many more features. These open groups can be open to all to get the most reach of your product.
As Facebook had no limit on the number of groups each person can create or manage as of today( July 2018) you can create all the above types of groups. you can also come up with new types of groups to reach even more people and increase your customer base.
How to Create a proper group
Your group’s members will stay in the groups if they find the group used to them. Keep them updated with the latest news and trends in the business industry. You have to increase the reach of this news.
You have to increase the engagement with the group users by raising questions and asking to give feedback and many more. use different methods to make users come to your groups and find the information.
You can create live videos in the groups so that many people will reach to your groups. give live broadcast of the event in your industry and live webinars free to the group’s users. This increases in increasing the group’s reach.
Make exclusive offers to the customers and insist on them frequently about your product benefits and make them know the benefits of your product and increase growth.
So you need a group for the increased reach of your business. groups enable increased engagement and increased growth. So head on to Facebook to create your own group.