How to start a Restaurant Complete guide to start your own restaurant
How to start a Restaurant Complete guide to start your own restaurant by this simple guide. Entry into the food industry should be very careful and guided one. Because a small mistake will clear all your customers in a single Night.
As there are many business ideas to start, one idea that has a high probability of success is the food business. If you are good enough to maintain the quality and the variety of styles then your business will become successful in no time.
So there are a lot of people looking to start their own restaurant and their own food business. so here are the complete guided steps that you need to follow to start your own food business. We have covered the important steps you need to keep in mind to make your restaurant a success.
Topics Covered
- Introduction
- Remove the assumption
- Market analysis
- Styles of your restaurant
- Business Plan
- Location
- Menu
- Hiring
- Marketing and Promotions
Introduction
In this modern lifestyle, there is a constant change in the lifestyle of people. people always keep on moving from one place to another. people also always look for a change in their daily routine.
This constant movement and change in the lifestyle of people are making the food industry an ever-growing one and people look to try different recipes. One thing always people love is the quality of the food they are eating. A portion of good quality food will surely grow to reach good success in the future. As the food business always depends on the quality of the food they are providing. It always takes some time in the food business to reach many people.
Though there are many opportunities and growth probability in the food industry it is not a success guaranteed business. even the most successful people in this business will suggest not to enter because of the risks that are involved.
Most of the food businesses close at their first year and only a few will succeed. What does this mean? this doesn’t mean that it is a very complex operation. But the failure is due to improper planning and improper operation. As we said earlier a business plan and a proper execution are important for the success of a business.
Remove the assumption
There is one thing that everyone will go wrong is their wrong assumptions. People will assume that people will flood to their restaurant. But that will not work. The business will not run on assumptions and proper assumptions are required to move forward.
Assuming that there is a lot of rush to the restaurant at the start is a mistake. Having confidence in your business is suggested, But over assumption leads to losses. Ask Yourself these
- why will people come to the new business even after there are many that they already become familiar with?
- What makes your business except the other?
- What are you offering your customers to come back again
As we said business will not run on assumption and you need to make the assumptions come true. Get proper analysis and proper survey to come to the conclusion on everything you assume.
Market Analysis
One of the most important to move to start your business is a proper analysis of the competition that you have. If you have a lot of competition then it’s not suggestable to get on.
If you have a lot of competition you have to make your business the most exception to overcome all the competition that you have. So always a market analysis is done to properly find what the business has to overcome. Get the following things properly.
- What is the competition that you have
- what are the cons that you can find in your competitors business
- What cons of your competitors business you can use as a strength to your business
- What your competitions are providing the customers
- What you have to do to overcome the competition
Having a complete idea of the above questions you will have a complete idea about your competitors and you can proceed to design a strategy to overcome your competitors.
But the market survey is not only the competitor’s analysis. It is also the number of customers that are available to your business. You have to properly analyze if your business has enough customers, because if you don’t have enough customers they there is no use to start a business.
For example, if you the business especially for a special dish, then you have to analyze what amount of people will have to encourage your dish because if you don’t have enough people your dish will not going to be a success.
To properly analyze the number of potential customers you can have for your business considering the competitors also. Because you are not going to get all the customers, You will get a few and your competitors will get few, So properly analyze properly.
Style of your restaurant
Now its time you have to the type of your restaurant. As a business person, you might have known about the types of food businesses. If not there are to be exact 3 types of restaurants. They are
- Quick Serve
- Midscale
- Upscale
You have to decide which type your restaurant belongs to. Get to know that these types of restaurants mean.
- Quick Serve: This type of restaurant is popularly known as fast food. These type of restaurants are usually preferred by people when they wanted to have quick food and snacks. the food usually people order from these types of restaurants are hot dogs, sandwiches, pizza, and ethnic foods.
- Midscale: As the name represents clearly that they stand between quick-service and upscale. They offer meals at a reasonable price and people will feel that they are paying enough for the food that is being served.
- Upscale: These restaurants are the one that represents the high standard of food hotels. In these restaurants, people usually pay more than they are eating. These restaurants usually maintain high quality and will provide a nice place and service. These are preferred in times of parties and high people who prefer quality all above.
Business Plan
A business plan is the most important in the proper execution of the idea and proper functioning of the business. As we said most the business close in the first year because of improper execution and improper functioning of the operations.
A business plan ensures proper functioning and proper operations in the business. Proper care must be taken in designing the business plan as a simple step to make the planned complex and becomes hard for execution and functioning.
A proper business plan should include
- Clear definition of the concept
- The idea of your market and a clear description of the market
- Your menu and pricing
- Funding for your business
- Income for the future
- forecast of detailed expenditure
- Marketing operations
- Hiring
- Facing the competitions
- Everyday functions
- Exit strategy (a good one recommended most times)
Location
Location, where you are opening your business, plays an important relo because you cannot move the restaurant then and now if you don’t have enough customers.
You must be very cautious in selecting the location. your location should have a lot of potential customers and must give you good income for the operations and income.
You should select your location considering the following
- Your location should have low competition
- You should have good customers
- Availability of resources for your restaurant
- Availability of labor for your business
- favorable legal laws
- Convenient to the Founder
By considering all the above you just have to come to a conclusion on the location where you are convenient to start your business.
Menu
Decide the menu mentioning all the varieties of food that are available in your restaurant. Generally, people love when they have a lot of varieties to eat and enjoying the different styles that are being provided.
Create an attractive menu and when you have a large range of food items available. Make sure you make it easy for the customers to easily find the item they are looking for. And include only that are available in your restaurant and if something is removed from your restaurant then immediately remove it from the menu. because if when people ask for something and that is not available in your restaurant that doesn’t feel good for them.
To create an attractive and easy to find the menu for the customers as that is the first thing they look at your restaurant. follow the below steps
- Include a good quote at the beginning of the menu
- Categorize the items depending on their types
- Include the price of each item
- Always Include time if some particular dish requires time to prepare
Hiring
Now your restaurant requires a lot of people to work and serve the customers. Based on the type of business you are starting you need to hire.
For example, you are starting the Quick serve business then you need very less skilled and usually less number of people like 2 to 3.
If your business is a mid-range business then you need a few more people and those people are usually just to clean and guide the people. They are not required to be highly skilled.
If your business belongs to the third category then you need to hire highly skilled people and people coming to your business will value very much the service you are providing. So make sure you make every step highly luxurious.
Marketing and promotions
The final step is to attract customers to your business. You have to let the people now that a new business has been established.
The first step in marketing is to let people know that there is a new restaurant is being started. And people will always love to try new places and you will get a few customers through this type of marketing to let people know about the new business.
the second thing is to attract even more people. You have to market using some exceptional thing that makes people come to you like you have a special dish and a time-limited special food item.
And also market your new business by offering promotional offers and gifts to the customer and frequent coupons.this will attract even more customers to your business.
Keep one thing in mind that if you are using marketing to get new customers. You have to make sure you do the new customers feel comfortable with your restaurant so that they can become returning customers. Or else your restaurant will no longer stand.
The most important thing to keep in mind in these types of business is the quality of the food you are serving. Always keep in mind to make the customers those who are coming to your restaurant to make them come again and again.
Hope this guide helps. If you have anything know please let us know in the comments and also let us know how you feel about this guide.
Thank you. All the best for your new business. Maintain the good quality to reach the success steps
