How to Select keywords for your website The Complete Keyword and SEO Guide
When researching for the proper keywords that will rank your website you might find many problems. We tell you how to select keywords for your website and helps you to arrive at the required keywords. This is the complete keyword and SEO guide for you developed with one thing in mind to help to grow your business.
When it comes to getting the right people to your website, every website owner or developers first and the primary method they will try to get traffic is Organic.
You should know the key elements of a successful product strategy to get good results
What is organic traffic
When you have a website which is a blog trying to get visitors or an online store that is trying to generate some sales. Traffic plays an important role. As there is very lot of competition outside of online business it is required to do something outstanding to keep you up as the first choice.
One thing that everyone thinks is Advertisement. Advertising online will generate the leads to your website but it costs. You have to invest a lot initially to create your brand name and then eventually generate the results.
Coming to organic, organic traffic refers to the traffic that comes to your website directly from search engine results without spending a penny.
This works if your website listed in the top results by the search engine. Your website is listed on the first pages of the search engine results then you will surely get traffic and gradually leads to your website.
Just ask yourself these questions before proceeding
Why search engine shows your website on the first page, though there are many other websites?
What to be done to get your site to the first page of the search results?
We will in detail explain all of these.
If for example consider you are having an e-commerce site selling bags for users, then it will greatly benefit if your website is listed as the first result whenever a user searches with a keyword “Buy bags”.
When a user searches for that specific keyword and if your website is shown as the first results, then here it is you will be getting sales right from the search engine without spending a penny.
The way to get your website listed on the first page of search results is by SEO and Keyword research.
What is SEO
SEO stands for search engine optimization. We can clearly understand the term that we are optimizing our website for the search engine to show our website in the first results for some specific keywords. This is achieved by Keyword Research
Keyword Research Guide
Let’s move to the basic intention of this post Explaining Keywords research to all. As we said we wanted to make? optimize our website to show it in the first for some specific keyword. As the case of Buy bags keyword for a bag e-commerce site.
We might recommend you this book for complete learning of keyword research:
We recommend this book because we have gone through it and it clearly explains how to get proper keywords and how to do complete research on specific keywords.
The first thing to focus on the steps of keyword research is to find a specific keyword for your website that has a high probability to generate traffic. Selecting this keyword is most important as this is what based on we will optimize our website.
So initially we need to find what users are most searching for in google and find those keywords that match our website. TO find out what users are searching there are many tools online. Below are some of the tools.
- Moz Keyword Explorer( Free for certain searches )
- Google AdWords keywords planner (Free Forever)
- Google Trends (tells what people are searching for most on the google search engine)
- Microsoft adds Intelligence
The above tools give you complete details about what users are searching for and what keyword will have a high chance of getting traffic. These tools also give you an indicator mentioning how hard it is to rank your website with a specific keyword.
So by using the above tools select a specific keyword and select the keyword-based on following bullet points
- Select the keyword that most describes and suits your business. For example, selecting “bottle” as a keyword for an online bag selling site will not help in generating sales through your site is listed at the top for the keyword “bottle”. so take care to get the correct keyword
- Ensure that the keyword has a good amount of searches. Because if you optimize your website for a specific keyword but that keyword is not used by people then there is no use in optimizing a website for that keyword.
- Take into consideration also the competition that is available for the keyword that you are about to select. If the keyword has a lot of traffic then it is difficult to rank. Search the keyword to have good traffic with moderate competition.
Hence select keyword such that it has a very good amount of search with also considering the competition and difficulty in ranking to that keyword.
In this manner come to a keyword that will generate your traffic and after that work on optimizing your website for that keyword. You can use the online tools mentioned above to get the job done. Follow these tools daily and get the best keywords and accordingly plan to rank your website for specific keywords.
If you don’t know how to optimize your website, Don’t worry we are soon getting a post on explaining what is to be considered to get good ranking in search results for the specific keyword. Till then you can refer the following book for such needs.