Everything About Affiliate Marketing
The world market is rapidly moving towards a digital world. And the emergence of e-commerce and other digital tools is making the lives of individuals easy that they get everything online.
And in particular, the Indian market is moving towards digitization. The internet has reached even the remote areas of the country. With almost 65% internet reach in urban areas and around 33% reach in rural areas, the country is on rapid movement.
This is the main reason there is an increase in the number of e-commerce stores. Multinational companies like Amazon, Walmart Flipkart and investing heavily in this market as they are sure that the market will increase exponentially and they want to keep the users with them.
In this scenario, it is an opportunity for your people to start an online business and grow. Easy way for this is to Be an Affiliate Marketer.
Considering the known fact that the population is on the rise and more and more people are moving to the internet. And also the opportunity that comes with the more busy life of people can be taken by Entrepreneurs.
What is Affiliate Marketing?
To understand what is affiliate marketing there are two terms that anyone needs to be clear of.
Publisher: Publishers is the who has some well-developed business or the one starting a business and he pays people if they promote his product and gets sales to his product. The main intention of the publisher is to get some sales to his product and on the look of people who can help him in promoting. And for promoting he is ready to pay.
Affiliate Marketer: Affiliate is the one who registers in the publishers’ affiliation program and promotes the product with the unique link given to him. And he will be paid if the publisher gets any sale from the unique link of the affiliate.
So the terms are very clear for now. Now The below we will be teaching how to become an Affiliate Promoter. These terms are the basis on which we move to understand Affiliate Marketing
Let’s move to see how the affiliate network works.
How Affiliate Network Works?
In the affiliate network the first thing to do is to find the publishers who allow affiliates to promote their product. You cannot promote any product on the market. There are only a few merchants who actually have an affiliates program.
The first thing is to register on the affiliate program of the publishers. When you register as an affiliate on the publisher’s website your details will go to publisher or merchant.
The merchant will carefully review your details and he will decide whether to allow you as an affiliate. Some of the publishers right away allow you to publish their products with no criteria on the affiliates. But few publishers have certain strict criteria of publishers. And these will allow only certain publishers as affiliates.
Once you are an approved publisher you will be given a unique link and banners with your link included in the Html code of banners.
These links have to be posted on different channels of yours and promote the product. If any user clicks this link then it will be by default tracked by the publisher that you have promoted the product. And if a sale happens from the user before the cookie expires then you will be given commission based on the commission criteria of the publisher.
The criteria are defined by the publishers. It can be a percentage of the sale amount. Or a fixed amount for each sale, or also a small amount for getting the leads to the website. You have to check this before you are joining the affiliate program and promoting the link. Promoting a product that has very little affiliate lay is not a potential one.
What the Channels for Promoting?
Mostly there is no restriction on the channels where you can promote the product of the publisher. But generally, the following are the channels most of the affiliates use
- Social Media like Facebook, Twitter, and Instagram.
- Blogging is the most used tool by many for promoting affiliate links.
- Youtube Promotions: Youtubers can create a video and post the link in the description for users to visit.
- Advertisements: Can create a campaign to advertise on different websites.
Though we have listed just 4 major platforms, you are not restricted mostly to this list. Your only target is to promote the link and get sales/leads from your unique link.
We suggest you start a WordPress blog if you are new to the online world. We have made a step by step guide to help you in starting a blog on your own. Remember that you don’t need any extra skill to start a blog and don’t even need coding as you won’t be writing a single line of code. The only thing you will be writing is long blog posts on the topic you are good at. Proceed to the Start a Blog Link and proceed to start your own blog.
Where to find affiliate links?
Finding affiliate links for promoting is another task to do before starting to promote and earn. Most of the great organization, if they have a program of affiliates they will display a link in the footer of their website. But this is a tiresome task as you need to register on each and every publisher’s website. And most of them it will be difficult to find a publisher who has an affiliate program in certain categories.
So here is the simple solution. Shareasale.com is the marketplace of both affiliates and publishers. Here you can and register. Follow our simple guide on how to open an account in Shareasale. We have explained all the steps required to open your affiliate account and how to join the publishers’ programs.
Yes, that’s it in this affiliate marketing you need to know about. The only thing left for you is to start a platform like a blog and open an affiliate account in ShareASale and start earning.
