Different Terms Used in Advertisement.
If you are a blogger or an online business owner. You might have come across terms such as CTC, CTR and many more similar terms. We will explain what these terms mean.
Online business is very competitive. In this competitive marketplace, it is important that you make use of advertisement to nake your businesses know to people.
Without knowing these terms it will be difficult for you to design a proper advertiser strategy.
The following are terms we will be discussing.
- Contextual advertisement
Contextual advertising is a form of advertisement most popular in websites and mobile browsers. This type of advertisement is famous for targeted advertisements. Advertisements are being l served based on user interests.
CPC stands for Cost Per Click.
When you are an advertiser who wanted to get traffic to your website and are ready to pay a specified amount for each visitor like 0.01$ for each visitor, then you select CPC as 0.01$ with your advertising partner. And you pay only when a someone clicks on your link irrespective of the number of impressions or number of times your link has appeared.
CTR stands for click-through ratio. It simply means the ration of a number of clicks to the number of times your link has appeared to users.
For example, your link has appeared for 100 times and there are 5 people who actually clicked on your link, then CTR is 5%.
CPE stands for Cost Per Engagement.
This is another type of options advertising agencies provides you to advertise. In this type of campaign, instead of paying for the click, you pay for engagement of the user. For example, you pay if a user adds something to the cart. You pay a certain amount of a user sign up on your website. And similar to that.
CPI Stands for Cost For Install.
In this type of advertisement, you pay only when someone installs your applications. This is used to increase your application sales. Irrespective of the number of clicks or number of impressions you only pay for the number install your applications got.
CPM stands for Cost For Millions Impressions.
This method is used for paying to publishers. If you are a website owner keeping ads on your website then this is suitable for yours.
This is the most famous type of advertisement revenue. In this type of advertisement, you are paid a certain amount for 1000 impression.
For example, if CPM is 2$, then you are paid for 1000 impressions of an advertisement on your website.
These are some of the most famous type of advertisement Terms enough for a beginner to start advertisement campaigns or become publishers to earn revenue.